This week on the podcast we are continuing with the Business of Outdoor Recreation series as Brent sits down with Gary Vernon, Director of Outdoor Recreation and Trail Innovation at Runway Group. They discuss the growth of mountain biking and outdoor recreation in Arkansas. Gary shares his background growing up in Missouri and his 30 year career at Walmart before leaving to work with Tom Walton on developing Bentonville's trail ecosystem. He describes the evolution of mountain biking in Northwest Arkansas and the economic impact of $157 million annually. Gary also explores the growing gravel biking scene and trail developments across the state of Arkansas.