The Brand Building Podcast

Building a Brand Around Men's Fashion: Ben Buie - MyNiceTie


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From selling ties out of a suitcase to building a 50M+ view YouTube channel, Ben shares the story behind My Nice Tie—his journey from missionary work in Russia to web developer to full-time content creator in men’s fashion. We dive into style tips, business lessons, and what it really takes to build a personal brand from scratch.


Subscribe to MyNiceTie: https://www.youtube.com/@MyNiceTie

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The Brand Building PodcastBy Mark Milutin