What attracts consumers or clients to one brand over another? What it is about Apple's marketing that inspires fierce brand loyalty (and generates three times as much revenue as HP)? The most successful companies in the world don't sell, they brand. So, how can we leverage the same principles to build a successful personal brand?

Joey Speers is the founder of JS Media, a creative agency that believes every business deserves customized solutions. His team of photographers, filmmakers, branding experts and social media marketing professionals is based in Ontario, Canada. Joey is also the creator of The Creative Rise Mastermind, a coaching platform that serves creatives in building successful businesses.

On this episode of Destined to Be, Joey joins us to explain why a brand is more than its external characteristics and how it encompasses the whole of what we experience as consumers. He discusses why Apple's marketing appeals to both sides of our brain, describing how we can leverage an understanding of human behavior to connect with ideal clients and build loyalty around our own brand. Listen in for Joey's insight on identifying different WHYs for different aspects of your life and learn how to start proactively creating a personal brand based on what you believe about the world.

Key Takeaways

What inspired Joey's EARLY entry to entrepreneurship

How Joey defines a brand as what's experienced

How brand health is dictated by the execution of brand identity

Why it's crucial to understand human behavior to excel in business

How Apple's marketing appeals to BOTH sides of the brain

How to uncover the WHY behind your I help… statement

How leading with WHY connects you with ideal clients + builds brand loyalty

The Golden Circle approach to marketing your brand

The benefit of identifying different WHYs for different parts of your life

Joey's actionable advice for starting to build a personal brand

Connect with Joey

JS Media

The Creative Rise Mastermind

Joey on Instagram

Joey on YouTube

Connect with Jeremiah & Mallory

Jeremiah on Instagram

Mallory on Instagram

Resources

Joey Speers Brand Therapy

Simon Sinek

Start with WHY: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Find Your WHY: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek, David Mead and Peter Docker

Brendon Burchard

Chris Harder's Mastermind