Moe and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Moe and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Moe and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest.&nbsp;Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Building a Brand

Moe and Jenna Abdou interview a highly influential roster of founders, venture capitalists, CEO’s, master thinkers, bestselling authors, academic minds, and creatives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal.  For ten years now, 33voices has engaged closely with founders, senior executives and company builders to identify interesting & pressing challenges that give rise to thoughtful dialogue with contributors who not only think differently, but who represent the frontiers of knowledge in business, culture and lifestyle.

Society & Culture

Business

Moe and Jenna Abdou interview a highly influential roster of founders, venture capitalists, CEO’s, master thinkers, bestselling authors, academic minds, and creatives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal. For ten years now, 33voices has engaged closely with founders, senior executives and company builders to identify interesting & pressing challenges that give rise to thoughtful dialogue with contributors who not only think differently, but who represent the frontiers of knowledge in business, culture and lifestyle.

Moe and Jenna Abdou interview a highly influential roster of founders, venture capitalists, CEO’s, master thinkers, bestselling authors, academic minds, and creatives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal.  For ten years now, 33voices has engaged closely with founders, senior executives and company builders to identify interesting &amp; pressing challenges that give rise to thoughtful dialogue with contributors who not only think differently, but who represent the frontiers of knowledge in business, culture and lifestyle.

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Building a Brand

Building a Brand