Food & Beverage Talk by Morgan & Westfield

Building a Brand for Success: Prioritizing Consumers Over Investors


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This interview with Koia founder Chris Hunter covers important lessons on building a company for eventual sale while prioritizing the brand and consumers. He emphasizes listening to customers over investors, navigating profitability pressures, strategic acquisitions, and the entrepreneurial journey.

Want More? Related Resources: 
  • Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity by Chris Hunter
  • Food and Beverage M&A: An Insider’s Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business by Jacob Orosz
  • Additional Resources:
  • Planning to sell your business? Schedule a free consultation today.
  • Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business, Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue, and Food and Beverage M&A: An Insider’s Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business.
  • Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal
  • To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield.

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Food & Beverage Talk by Morgan & WestfieldBy Morgan & Westfield