David Cole from the DAC Group is not a healthcare specialist per se but has some unique insights that are critical to building brands. David helps companies build brands from the inside out. 

It's all about how you use the brand to transform an organization and how to change the behaviors of your people so that they manifest and build the brand. This is hard work as it requires ensuring that all the touchpoints reflect the brand, and especially your people.

David's approach is a mash-up of brand strategy and change management.

In this podcast, you will learn:

- Why is this important

- How do companies get it wrong

- Who does it well and who stands out as having made the transformation

- What’s the process for making the transformation

- What are the barriers to making this happen

- How do you break down silos

- How do you motivate people to change their behavior

- How do you know when it’s working