What would change for your church brand's messaging if you could only communicate what is true? What if you couldn't build your marketing around hype and aspiration? In this episode, I talk about a lesson on branding that I learned early on in my marriage. The lesson I learned has changed everything for me, and the way I view what a brand is and the relationship it has with an audience. As we look at rule number two for building a brilliant brand, you'll start to see that what you communicate to your audience – they expect.

004 - Building a brand on promises, not hype

Justin Keller is a former accidental marketer, and creative director turned church branding expert and entrepreneur. Each episode, Justin unpacks the strategies that he uses to help churches all across America make their brand story, their brand visuals, and their marketing impossible to ignore. And now you have the chance to challenge the way you see things, rebel against complacency, comfort, and conformity, and find the untold brilliance for your church brand. Find out more at brilliantbrands.com.

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Leading change in your organization is impossible if you don’t know how to lead up. You can have the best ideas, even have the support of your team, but if your leadership doesn’t buy-in – nothing will happen. And when it comes to getting wins with your leadership, it all starts with knowing when to let them win. In this episode, I talk about a critical approach for leading up to your organization and give you a practical approach to gaining trust and influence in your organization.

Extra Consideration: Leading change by leading up

In this episode, I unpack rule number three for building a brilliant church brand from my book, Rebel Brands. I talk about what kind of brand awareness your church should be building and the difference between building a brand on hype over help. I talk about the trap that churches and big brands fall into when it comes to promoting their brand, and the danger we face of covering up our purpose with hype.

Building a brand on help, not hype

Most people either think they are creative, or they think they aren't. And people tend to think that if it's clever, it must be creative. But in this episode, I talked with Jonathan Malm about what creativity really is. Jonathan and I talked about the role creativity in the church, what really makes someone creative, and creative ways to think about the communication for your church brand. The conversation was sparked by his new book, The Hidden Option, which is all about using creativity to solve life's issues.

Rethinking Creativity: Interview with Jonathan Malm

In this episode, I help you understand what the true definition of the word "brand." Depending on who you ask, the definition of branding will vary from person to person. And if you're a church, it's never been more important that you understand what a brand is, and how it goes far beyond your logo and website. I give you an example of how Radio Shack missed the mark on defining their brand, and I help you make it easier to measure how well your brand is doing.

004 - Building a brand on promises, not hype

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