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How do you build a brand that people can trust? No matter if you operate on a global scale or not, Molly James-Lundak, the Sr. Director Brand and Social Marketing at Abbvie, guides us through the process of creating the building blocks that brands new to use in order to better create value for their customer base.
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How do you build a brand that people can trust? No matter if you operate on a global scale or not, Molly James-Lundak, the Sr. Director Brand and Social Marketing at Abbvie, guides us through the process of creating the building blocks that brands new to use in order to better create value for their customer base.