In this episode of The Soulful CEO Path, Irene Rodriguez, a brand identity and expression coach who helps women uncover their ICONIC EDGE™—the unique, magnetic quality that makes their brand unforgettable—joins Kristin Constable to explore why building a brand is often one of the deepest forms of shadow work an entrepreneur can do. They unpack what’s really going on when a woman feels invisible, inconsistent, or disconnected from her online presence, and how that inner work directly fuels her brand’s power.

Together, they dive into practical strategies for aligning your identity, messaging, and visual expression so your brand reflects the most authentic, unapologetic version of you—and naturally attracts the opportunities, clients, and recognition you deserve.

Whether you’ve been showing up inconsistently, feel like your brand doesn’t match your expertise, or you’re ready to step into a whole new level of visibility, this conversation will shift the way you think about branding forever.

Episode Highlights:

• Branding as Shadow Work: Why the process of creating an aligned brand often brings your deepest fears and patterns to the surface—and how to use that for transformation.
• The “Iconic Edge” Method: Irene’s framework for uncovering the unique energy and qualities that make your brand instantly memorable.
• From Invisible to Magnetic: The identity shifts and embodiment practices that help you show up online consistently and confidently.
• Self-Expression Over Strategy: How letting your brand be a true extension of you leads to greater resonance and results.
• Bridging the Gap: How to bring your inner vision to life visually so your audience experiences you exactly as you intend.

🎧 Listen & Subscribe:

• Apple Podcasts
• Spotify

Connect with Irene:

• Instagram: @ireneveronica___ 
• Elevate your brand's magnetism &effortlessly through presence, style: ICONIC VIDEO PRESENCE

Connect with Kristin:

• Instagram: @kristinconstable
• Website: soulfulceo.co
• Join our free Telegram space for ambitious, soul-led women HERE