If you're struggling to build community around your brand, you may be missing two important things: authenticity & strong values. LaRue Wines Founder Katy Wilson launched her Sonoma Pinot Noir brand at the age of 26 with a bootstrap budget and a clear vision. 

By engaging with her customers, following up, reaching out, and staying true to her vision of small production wines, she built a cult following for her wines.

Katy & her husband David Menesses now co-run the winery, navigating a non-stop small business with raising a newborn. They share their insight on how they work together as a family and keep their customers engaged, even through hardships like wildfires and COVID-19. 

In this episode, we cover:

• Parenting as entrepreneurs
• Working with a spouse
• Building community
• Using community to build your brand
• Choosing to stay small
• How to conquer and divide

For anyone wanting to build community or struggling to find balance with work and family, this is an episode for you.

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