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Building a Brand Through Trauma Informed Marketing with Special Guest Kat Kennan
In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty.
On this episode, you will:
- Discover why traditional marketing techniques that trigger inadequacy are actually driving customers away and how trauma-informed approaches can transform your ROI
- Learn actionable strategies for implementing strengths-based marketing that builds genuine connections without exploiting vulnerabilities
- Explore how Kat's Brand Inclusion Index provides companies with measurable alternatives to traditional metrics like Net Promoter Score
- Understand the critical importance of data hygiene and segmentation in creating meaningful, trauma-sensitive customer experiences
- Hear real-world examples of brands succeeding with compassionate marketing approaches
QUICK LINKS
Connect with Kat: Radical Customer Experience | BVscore.ai
Follow Kristin: The Source Marketing Group | LinkedIn
Subscribe: Apple Podcasts | Spotify | YouTube
View all episodes
By The Source Marketing Group
5
44 ratings
In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty.
On this episode, you will:
- Discover why traditional marketing techniques that trigger inadequacy are actually driving customers away and how trauma-informed approaches can transform your ROI
- Learn actionable strategies for implementing strengths-based marketing that builds genuine connections without exploiting vulnerabilities
- Explore how Kat's Brand Inclusion Index provides companies with measurable alternatives to traditional metrics like Net Promoter Score
- Understand the critical importance of data hygiene and segmentation in creating meaningful, trauma-sensitive customer experiences
- Hear real-world examples of brands succeeding with compassionate marketing approaches
QUICK LINKS
Connect with Kat: Radical Customer Experience | BVscore.ai
Follow Kristin: The Source Marketing Group | LinkedIn
Subscribe: Apple Podcasts | Spotify | YouTube