The right brand is your foundation for a powerful future as a company as it helps people remember and connect with you. But how do you approach building a brand when you have only just started your own company? To discuss this, we talked to Kristian Rix, co-founder of POOL, an impact fashion rental, and Anna Lüder, Managing Partner at Sasserath +, a strategic consultancy based in Berlin.

Hosts: Søren Lund Nielsen and Jörg Rheinboldt from APX.