Hey Friends,

Our guest today is Ashleigh Hinde, Founder and CEO of Waldo. Waldo makes daily contact lenses without the hassle or price tag.

We discuss:

* Why she chose to start a daily contact lenses company

* Friction within eye care

* How she’s building a brand with a product that you can’t see

* Her approach to scale her e-commerce business

* How she struck a partnership with Walmart & retail strategy

* Whether she should launch her own stores

* How she raised capital from VCs

* And much much more

Thank you for listening.

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