Fig Loans is super cool for a bunch of reasons:

1) They’re in the payday loans business, but they’re helping people rebuild their credit;

2) The founders are Wharton alumni who met and founded the company while they were getting their MBAs (fun fact: their first project, created at PennApps Hackathon two weeks before school started, was a game called Llama Run);

3) Karl loves the way they identified the opportunity for Fig Loans;

4) Their goal is to “survive indefinitely and to not rely on venture capital money, but to take it, instead, for purposeful growth.”

There’s so much here to love.