Today’s guest is Kenny Soto (the only Kenny Soto that comes up on Google!), who joins us to share how he transitioned from music student to successful freelance digital marketing consultant and brand creator.
He discusses the importance of being able to explain data in a way that benefits the specific audience you are presenting to, how to present “bad news” to clients in a way that demonstrates your capabilities (and makes them want to rehire you), and more!

>> VIEW SHOW NOTES + RESOURCES 

In This Episode, You’ll Learn…

Why being comfortable with explaining (as opposed to just exploring) data is a valuable skill for a digital marketer.

The importance of differentiating between which data provides value to which people in your audience.

A new approach for presenting “bad news” to clients. 

How hosting a podcast can replace your resume.


People, Blogs, and Resources Mentioned

The People of Digital Marketing Podcast

Score


Seerinteractive 

Exit Five B2B Marketing Podcast


Founder Brand 


My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success.

Building a Bulletproof Digital Marketing Career Brand with Kenny Soto

Your one-stop-shop for essential data storytelling, data visualization, and presentation skills for data analysts, digital marketers, data science, and data practitioners. With regular original content and luminary guest appearances from Nancy Duarte, Rand Fishkin, Alberto Cairo, Cole Nussbaumer Knaflic, Jim Sterne, Dustin Mathews, Garr Reynolds, and more. This is the toolset you need to present your insights, inform business decisions, inspire action, and become INDISPENSABLE.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Ever wonder what chart horizons lie beyond the basic bar, pie, or line graph? Jon Schwabish returns to the show to give us a tour of advanced chart options that can work well for business data storytelling and a few exotic graphs that are simply a fascinating and novel way to view data! 
Jon is an economist at the Urban Institute in Washington, DC. In addition to his research on programs that support low-income communities, he is a writer, teacher, and creator of policy-relevant data visualizations. He is considered a leading voice for clarity and accessibility and how researchers communicate their analyses. 
Jon is also the author of Better Presentations, Elevate the Debate, and Data Visualizations in Excel, and today's episode samples charts from his most excellent read, Better Data Visualizations.
>> VIEW SHOW NOTES + RESOURCES 

In This Episode, You’ll Learn…

The pros and cons of Excel, Tableau, Datawrapper, Flourish, Power BI, and R for data visualizations. 

Why a bee swarm chart is one of Jon’s favorites.

The advantages of a waffle chart over a pie chart. 

The importance of asking for feedback on a graph or chart you have created.


People, Blogs, and Resources Mentioned

Bee swarm chart

Waffle chart

Voronoi diagram

Dumbbell dot plot


Choropleth map vs. hexagon and tile map


Slope graph

Better Presentations

Elevate the Debate

Better Data Visualizations

Data Visualization in Excel

Tableau

Datawrapper

Flourish

Power BI

R

My free 30-second online assessment to find out the #1 silent killer of your data presentation success

Advanced Data Visualizations, Charts, and Graphs with Jon Schwabish

What makes a stellar Google Data Studio dashboard? Michele Kiss has the answer. She is a recognised digital analytics leader, with expertise across web, mobile, and marketing analytics. She is a Senior Partner at Analytics Demystified, where she works with clients on analysis, training, and process, to help them draw insight from their digital data.
Google Data Studio is Michele’s go-to tool, and after hearing about its interactive nature, the visualization options it provides, and the way in which it allows one to craft captivating data stories with relative ease, it’s not hard to understand why!
>> VIEW SHOW NOTES + RESOURCES 

In This Episode, You’ll Learn…

The multitude of benefits of using Google Data Studio.

The different ways in which Google Data Studio dashboards can be optimized.

How to make the most of the interactive nature of Data Studio.

Her favorite places for finding Google Data Studio templates and best practices.

Why Michele opts for more presentation slides with less information on each slide when presenting data.

Michele’s favorite Data Studio data visualization strategies.

The difference between the Data Studio dashboards and Data Studio reports.

Why simplification is key when it comes to data presentations and how to do it. 


People, Blogs, and Resources Mentioned

Looker Studio Blog

Google Data Studio Online Course

Measure Slack chat

Analytics Power Hour

My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success

Google Data Studio Dashboard Do’s and Don'ts with Michele Kiss

This episode showcases another top-secret book snippet where I am sharing my top techniques and secrets for getting a business presentation audience to stay engaged, entertained, and enthused about your analytics and marketing insights.
I share the two most important questions I ask myself from my audience's perspective before presenting, and three cinematic data storytelling techniques you can use to create suspense, anticipation, and rapt attention.
It's a top-secret snippet from my upcoming book, The Ultimate Story-Driven Data Bible! Click here to get on the book waitlist to get exclusive updates, goodies, and more.

Best Audience Engagement Techniques to Boost Boring Business Presentations

Jason Krantz is a LinkedIn data superstar on a mission to help data practitioners kick ass at their jobs using a widely underutilized tool in the analytics field: business literacy and personal growth.
>> VIEW SHOW NOTES + RESOURCES 

In This Episode, You’ll Learn…

What is business literacy and why it’s the key to data practitioner and organizational success.

A practitioner’s first steps for becoming more business literate.

How to describe what’s at stake in the data to identify opportunities

How to explain the stakes in the data in the language of the audience’s needs.

What to do when encountering objections and cognitive bias in stubborn stakeholders.

The processes for adopting the perspective of a CEO.

Consciously seeking out certain kinds of discomfort in order to grow.


People, Blogs, and Resources Mentioned

Jordan Morrow

Be Data Driven

Be Data Literate 

Simon Sinek

Tony Robbins

The School of Life

My free 30-second online assessment to find out the #1 silent killer of your data presentation success


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Data Literacy vs. Business Literacy with Jason Krantz

Today's guest is the one and only Kate Strachnyi, a meteorically rising star on the LinkedIn data circuit and appointed a LinkedIn Top Voice of Data Science & Analytics in 2018 & 2019.  
We discover the mission behind her data media company, DATAcated, and her expert advice on how to overcome the greatest obstacles faced by data analysis practitioners and provide solutions for overcoming them, before delving into the topic of confirmation bias and how to sidestep it, and so much more! 
>> VIEW SHOW NOTES + RESOURCES

In This Episode, You’ll Learn…

The greatest obstacles in data analysis and data storytelling for practitioners today.

Kate’s top tips for better data storytelling.

How to use data storytelling to incite emotionally-driven, yet data-justified decisions.

How to avoid your own and your audience's confirmation bias in guiding the story.


People, Blogs, and Resources Mentioned

DATAcated

DATAcated On Air Podcast

Canva

Descript


My free 30-second online assessment to find out the #1 silent killer of your data presentation success

Building a Bulletproof Digital Marketing Career Brand with Kenny Soto

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