A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm.

In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to start BD training, how to build accountability to the culture and much more.

Be sure to listen in to hear how an effectively executed culture change can propel a firm's growth and success in the long run.

For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/