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Building A Business
🎙️ The Real Cost of Building a Business (No Shortcuts, No Hype)
Most people think building a business is one big break, one lucky deal, and you're set. It's not.
In this episode of The Middle Class Podcast, Moshe Alpert sits down with Alex Edelman, former Mayor of the Village of Lawrence, NY, for a real and unfiltered look at what building a business actually looks like — jewelry sales on commission, a healthcare business empire, a contractor lien crisis, partnership buyouts, and a string of adjacent businesses built almost by accident.
He started with no money and no formal business training. 15 years of perseverance turned into a healthcare facility empire, a school bus company, an ambulette fleet, a payroll firm in 15 states, and four terms as mayor.
This isn't about hype or shortcuts. It's about what it actually takes to succeed.
📌 In This Episode, You'll Learn
How to know if you're actually suited for business — or for something else
Why it took 15 years to feel genuinely profitable, and why that's normal
How to structure and unwind partnerships as your leverage grows
What to do when a contractor crisis threatens to sink your project
How one core business can spin off into several adjacent ones
What loan-to-value ratios mean for how much of your own money you need
🧠 Quote from the Episode
"The magic to business is perseverance and hard work."
👤 About the Guest
Alex EdelmanFormer Mayor of the Village of Lawrence, NY. Built and operated healthcare facilities, an ambulette company, a school bus fleet (RivLab), a payroll company, and a solar energy venture over a multi-decade career.
💼 About the Host
Moshe Alpert, CLU®, CFP®, ChFC®, RICP®, AEP®Founder & CEO of Ceremian Financial.
Moshe helps families and professionals make clear, values-based financial decisions around income, investing, and long-term stability.
🌐 Website: https://www.ceremian.com💼 LinkedIn: https://www.linkedin.com/in/moshe-alpert-clu®-cfp®-chfc®-ricp®-aep®-b40401156
🔗 CONNECT & SUBSCRIBE
📧 Questions? Email: [email protected]
⭐ Leave a 5-star review to help more people find the show
🎧 Listen on Spotify & Apple Podcasts https://open.spotify.com/show/3j5CZsshpbtkil5rS3sVs7?si=ed5065b3ac114cde
📺 Full episode on YouTube: https://youtu.be/L33wj2fN9nQ
🎛️ PRODUCTION CREDITS
Produced & Edited by: BIG Productions – Gidon Orman🎙️ Contact: [email protected]
View all episodes
By Moshe Alpert🎙️ The Real Cost of Building a Business (No Shortcuts, No Hype)
Most people think building a business is one big break, one lucky deal, and you're set. It's not.
In this episode of The Middle Class Podcast, Moshe Alpert sits down with Alex Edelman, former Mayor of the Village of Lawrence, NY, for a real and unfiltered look at what building a business actually looks like — jewelry sales on commission, a healthcare business empire, a contractor lien crisis, partnership buyouts, and a string of adjacent businesses built almost by accident.
He started with no money and no formal business training. 15 years of perseverance turned into a healthcare facility empire, a school bus company, an ambulette fleet, a payroll firm in 15 states, and four terms as mayor.
This isn't about hype or shortcuts. It's about what it actually takes to succeed.
📌 In This Episode, You'll Learn
How to know if you're actually suited for business — or for something else
Why it took 15 years to feel genuinely profitable, and why that's normal
How to structure and unwind partnerships as your leverage grows
What to do when a contractor crisis threatens to sink your project
How one core business can spin off into several adjacent ones
What loan-to-value ratios mean for how much of your own money you need
🧠 Quote from the Episode
"The magic to business is perseverance and hard work."
👤 About the Guest
Alex EdelmanFormer Mayor of the Village of Lawrence, NY. Built and operated healthcare facilities, an ambulette company, a school bus fleet (RivLab), a payroll company, and a solar energy venture over a multi-decade career.
💼 About the Host
Moshe Alpert, CLU®, CFP®, ChFC®, RICP®, AEP®Founder & CEO of Ceremian Financial.
Moshe helps families and professionals make clear, values-based financial decisions around income, investing, and long-term stability.
🌐 Website: https://www.ceremian.com💼 LinkedIn: https://www.linkedin.com/in/moshe-alpert-clu®-cfp®-chfc®-ricp®-aep®-b40401156
🔗 CONNECT & SUBSCRIBE
📧 Questions? Email: [email protected]
⭐ Leave a 5-star review to help more people find the show
🎧 Listen on Spotify & Apple Podcasts https://open.spotify.com/show/3j5CZsshpbtkil5rS3sVs7?si=ed5065b3ac114cde
📺 Full episode on YouTube: https://youtu.be/L33wj2fN9nQ
🎛️ PRODUCTION CREDITS
Produced & Edited by: BIG Productions – Gidon Orman🎙️ Contact: [email protected]