🧵BlackTwist Threads Scheduler(affiliate link):

https://blacktwist.app?aff=9mjXLl

Discover the unfiltered reality of indie app development and how to drive real audience growth on Meta's Threads. When Twitter (X) completely shifted its platform and skyrocketed API pricing to $42,000 a month, independent developers Luca and Mattia watched their profitable SaaS side projects get wiped out almost overnight. Instead of walking away from software development, they pivoted and built Black Twist, a premier scheduling, analytics, and community growth platform engineered specifically for Meta's Threads. Whether you are trying to understand the Threads algorithm, build a SaaS product, or simply grow your personal brand online, this conversation breaks down the exact strategies working right now.

In this episode, we dig into the raw truth of building a tech startup while balancing a demanding 9-to-5 job, family commitments, and avoiding burnout. We discuss the massive organic reach discrepancy between X and Threads—including how the exact same content got 100 views on Twitter but exploded to 200,000 views on Threads. We also get honest about the psychological toll of dealing with app copycats and how to build a moat around your business using community.

Finally, we pull back the curtain on the exact productivity and tech stacks we use to ship products and content fast. From managing ideas in Obsidian and Apple Notes to coding web apps with AI using Claude Code and Cursor, you will get a behind-the-scenes look at the tools powering modern creators and developers.

Chapters

00:00 - Intro & Welcome

08:32 - Leaving X and the $42k API Shock

18:19 - The 200k View Secret on Threads

26:36 - The Brutal Reality of the 9-to-5 Juggle

42:23 - How to Handle App Copycats

48:29 - The Threads 100 Challenge

52:13 - Our Indie Dev Tech & Productivity Stack

01:02:41 - Coding with AI & Markdown Files

Follow Luca on Threads:

https://www.threads.com/@luca.restagno.dev

Follow Mattia on Threads:

https://www.threads.com/@heymattiarighetti

The Essential Apple Notes Guidehttps:

billmclean.gumroad.com/l/wdsjz

More deep dives on apps, tech and life lessons in my Newsletter The Digital Pulse and Perspective Shifts!

https://billmclean.substack.com/

Connect with me on Social:

https://www.threads.net/@williambmclean

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https://www.instagram.com/williambmclean/

Must-have affiliate links:

🧵BlackTwist Threads Scheduler: https://blacktwist.app?aff=9mjXLl

🎙️Voice Dictation with Wispr https://wisprflow.ai/r?WILLIAM1193

🎵 2 Months Free! Music, Footage, and More from Artlist: https://artlist.io/referral/4646734/William

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☁️ Backblaze computer and NAS backup: https://secure.backblaze.com/r/05ckce

✅ My favorite cross-platform todo app(todoist): https://get.todoist.io/ucypxtigr1jy

Website:

www.williabmclean.com

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