Avant Guard's AG1051 has become one of the most talked-about products in the detailing industry, with bold claims about measurable film build, repairability, and protection that challenge what many detailers think a "ceramic coating" can be.

In this episode, Alex sits down with longtime friend Eron Knox of Avant Guard for an honest conversation that goes beyond the marketing. They discuss what AG1051 really is, how it compares to traditional ceramic coatings and PPF, where it shines, where it has limitations, and what installers need to know before adding it to their services.

Joining the conversation is Rollie from LeJeune Ceramic Coating & Paint Correction, who brings the perspective of a professional installer. Rollie shares his real-world experiences with AG1051 from application and correction to durability and customer expectations.

The episode also pulls back the curtain on Avant Guard's upcoming SiO₂ ceramic coating lineup and tackles one of the biggest questions in the industry: Why launch a traditional ceramic coating after creating a product designed to be something different?

Whether you're an experienced installer, a detail shop owner, or simply passionate about paint protection technology, this conversation delivers technical insight, honest discussion, and practical takeaways without the sales pitch.