Alison Cayne is the founder and CEO of Haven’s Kitchen, a CPG brand that’s making home cooking more accessible and enjoyable. Haven’s Kitchen started as an in-person cooking school, and now includes a line of packaged sauces, tools, and apparel for home cooks. Over the last several years, Haven’s Kitchen has evolved based on customers’ needs and in response to the world at large.

 

In her conversation with Katie Hankinson, Alison shares how she combined her passion for food and cooking with her desire to make people’s lives better into her career. She shares how Haven’s Kitchen transitioned from a fully in-person kitchen classroom to a direct-to-consumer CPG brand, thanks to the COVID-19 pandemic. Lastly, Alison and Katie dive deep into content and how a strong content strategy can build your brand and engage your audience.

 

In-flight topics:

• Shifting to DTC during the pandemic
• Knowing your customers and audience
• Using content to educate your audience
• Developing an effective content strategy
• Knowing when it’s time to pivot in business
• …and more!

 

Connect with Ali:

Haven’s Kitchen website: https://havenskitchen.com/ 

Haven’s Kitchen YouTube channel: https://www.youtube.com/c/HavensKitchen/featured 

Haven’s Kitchen Instagram: https://www.instagram.com/havenskitchen/ 

Haven’s Kitchen TikTok: https://www.tiktok.com/@havenskitchen 

Alison Cayne on LinkedIn: https://www.linkedin.com/in/alison-cayne-223b0b14a/