Are you really building a business that pays you well or just keeping it afloat?

In this solo episode of Olive Insights, Sarah Petty challenges one of the most ingrained beliefs in small business: that paying yourself properly is something you earn later.

Too many founders normalise underpaying themselves, skipping wages altogether, or treating owner pay as whatever’s left at the end of the month. Sarah explains why this mindset isn’t just unsustainable. It’s a sign of an unhealthy business.

Drawing on her background as a corporate finance leader and virtual CFO, Sarah unpacks what it truly means to build a business that pays you well, consistently and intentionally. She reframes owner pay as a planned business expense, not a reward for surviving another month, and walks through the financial foundations required to make that possible.

In this episode, Sarah covers:

• Why paying yourself last is a dangerous myth in business
• What paying yourself well actually looks like in practice
• The five pillars that support sustainable owner pay
• How underpricing directly impacts your ability to earn a proper salary
• The difference between profit and cash and why both matter
• How to design a simpler, more profitable business model
• Practical steps to start paying yourself regularly, even if it’s modest to begin with

If your business relies on personal sacrifice, inconsistent drawings, or waiting until things settle down, this episode will help you rethink your approach and start treating your role as CEO with the financial respect it deserves.

Because a healthy business should support your life, not depend on you burning out to keep it alive.

About Olive Business Partners
Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.

Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.

Find out more about Olive Business Partners:
Website: Olive Business Partners
Instagram: @olivebusinesspartners
LinkedIn: Olive Business Partners

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