The Connectors Podcast

Building a Business That Thrives in Uncertainty


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In this powerful episode of The Connectors Podcast, we sit down with Aspen Peggs, founder of Northern Primrose, a systems expert and chaos wrangler helping entrepreneurs transform operational mess into business mastery. From her early days as a classical musician to building systems that run while she’s out of office, Aspen shares how life’s curveballs shaped her approach to business.

💡 Key Takeaways:

  • Why “winging it” isn’t sustainable—and what to do instead

  • How operational clarity and documentation are essential for growth

  • The real value of delegation: Protect your time and mental bandwidth

  • How to build systems that continue working when you can’t

  • The impact of personal health challenges on leadership—and how to lead with resilience

  • Trusting people over processes: Aspen’s team-first mindset

  • What remote team connection really requires in today’s hybrid world

🎯 Who this episode is for:

  • Founders who feel stuck in the chaos

  • Leaders seeking operational peace of mind

  • Coaches, consultants, and creatives scaling with intention

  • Anyone who’s faced burnout or health setbacks while growing a business

📌 Bonus Tips:

  • Start documenting now—before your systems break

  • Use automation wisely—but don’t forget the human connection

  • Your business needs a heartbeat, not just a checklist

Where to get a hold of our guest - 

[email protected]

IG - aspen_peggs, aspenpeggs.com, northernprimrose.com, Linkedin - https://www.linkedin.com/in/aspen-peggs-512906166/

RESOURCES MENTIONED:

We want to hear from you!! If you have a story you think our growing audience needs to hear, please email us at [email protected].

"The Connectors" podcast is hosted and produced  by Jolyn and Quinten. Marketing, sound and technical work thanks to the Design Coop and our theme tune thanks to the amazing The Hypnotyst @hypnotyst  

PODCAST DISCLAIMER This podcast is for informational, educational, and entertainment purposes only. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of The Connectors. The information presented in this podcast is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your physician, therapist, or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. The Connectors makes no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the podcast or the information, products, services, or related graphics contained in the podcast for any purpose. Any reliance you place on such information is therefore strictly at your own risk. Kisses and hugs.

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The Connectors PodcastBy The Connectors Podcast