How do you build a culture that people believe in - and behave differently because of?

Alex Willcocks is Founder and Managing Director of Engage, a 60-person digital agency. He’s grown the business over the past 18 years with a relentless focus on people, culture and performance. More recently, he transitioned the business to employee ownership.

In this episode, Alex shares how he:

• Created three values that are deliberately impossible to copy into any other business
• Uses those values as an anchor for performance and to shape how people think and act
• Built a detailed competency framework where behaviours map directly back to each value at every level
• Reframes performance improvement plans as a way to support people back to their best, not manage them out
• Introduced employee representatives on the board to improve decisions and remove a “them and us” dynamic
• Runs the “Elympics” to drive energy, wellbeing and connection - while raising money for local charities

Alex shows what it looks like when culture is consistent over time, and how clarity, ownership and shared standards compound into real performance.