In this episode Lisa Drennon sits down with Lisa Raebel, founder of Rebel Girl Marketing, to discuss how to build a thriving business through strategic marketing and a mindset shift. Lisa Raebel shares her journey from corporate sales to launching her own business, emphasizing the importance of aligning marketing with sales for sustainable growth.

Key Takeaways:

• The synergy between marketing and sales: why they must work together.
• Transitioning from a corporate role to entrepreneurship with confidence.
• How to visualize your ideal business and reverse-engineer success.
• The power of knowing your "why" in marketing strategy.
• Personal finance tips for business owners: managing cash flow and planning ahead.
• Building your business with passion and strategy, not just profit.
• How to craft a marketing plan that aligns with your long-term vision.

https://www.linkedin.com/in/lisaraebel/

https://rebelgirlmarketing.com/

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Intro/Outro music "IDM" by Christa Lily