In this episode of Green Disrupters: Scaling the Future, Megan Kjar sits down with Kas Farsad, Chief Strategy Officer at Fortera, to explore a groundbreaking approach to one of the world’s largest sources of greenhouse gases: cement production.

Fortera’s patented process reduces CO₂ emissions by 70% compared to traditional methods—and even incorporates CO₂ into the final product. Kas walks us through the 17-year journey from lab-scale mineralization research to commissioning a commercial plant, highlights the incremental “de-risking” steps required for such a massive industry, and shares insights on building trust with established operators.

Learn how Fortera balances technological innovation with partnership, data-driven validation, and a deep empathy for its customers’ need for uninterrupted, efficient operations. Tune in for a fascinating look at how the cement industry can scale decarbonization without reinventing the supply chain.