Michael Billings, head of procurement at ButcherBox, strongly believes that people just want to know the truth about where their food comes from.

In the second episode of our conversation with Billings, he talks about communicating claims to consumers and partnering with Niman Ranch. He also has thoughts about what it’s like for a short-time retiree trying to train younger workers to succeed in a business they might not know much about. Billings’ connection to agriculture grew from a childhood spent helping his grandfather on a chicken farm.