We break down six objectives that turn interviews into confident, repeatable hiring decisions. From revealing the real person to communicating expectations, we map an approach that raises success rates and reduces mis‑hires.

Episode Highlights:

•  Objective #1: Reveal the real person 
•  Objective #2: Understand their motivation 
• Objective #3: Determine alignment using the Alignment Model:
  • Culture: values, work style, traits, and non-negotiables
  • Capacity: ability, potential, and bandwidth for this role in this season
  • Contribution: the value and impact they’ll bring to the team and business
•  Objective #4: Make your pitch as a company 
•  Objective #5: Communicate expectations clearly 
•  Objective #6: Make a confident decision 
•  Why clarity + great questions change everything 

Resources & Links

• Download the free hiring tools: Candidate Alignment Evaluation + Interview Questions at ClearAuthenticBrands.com/resources

Related Episodes

• Episodes 12–18- Creating Alignment with Your People Series 
• Ep 2-  The Framework To Build A Clear Authentic Brand  
• Ep 3-  Why Clarity Is the Foundation of a Clear, Authentic Brand 

When you’re short-staffed, the pressure to fill a seat fast is real. But the “quick fix” hire almost always turns into long-term pain—more stress, more drama, and you right back at square one.

I’ve seen it too many times: we hire out of urgency, not clarity, and then we pay for it for months. In this episode we unpack the hidden costs of hiring the wrong person and how misalignment in culture or capacity erodes trust, performance, and customer experience. We share a simple, objective way to slow down up front, hire with clarity, and stop the cycle for good.

Episode Highlights 

• The pressure to fill roles fast and its long-term damage
• Definition of the "wrong person" 
• How capacity misalignment shows up 
• How culture misalignment shows up 
• The compounding costs of misalignment
• Shifting mindset from quick relief to durable results
• Building a team where retention is driven by fit, not chance

Resources & Links

• Download the Brand Clarity Elements at ClearAuthenticBrands.com/resources
• Download the Candidate Evaluation Form at ClearAuthenticBrands.com/resources
• Learn more at ClearAuthenticBrands.com

Related Episodes

• Ep 33- Why Hiring Is the Most Important Process in Your Business 
• Episodes 12–18 People Alignment Series (Culture, Capacity, Contribution)

If hiring feels exhausting, expensive, or like a constant cycle you can’t escape, I get it. Most business owners aren’t struggling because they don’t care—they’re struggling because they’ve never been taught a real process for finding the right people.

In this episode we dive into why hiring is the most important process in your business, what it really means to hire the right people, and how to start building the right process. 

Episode Highlights

• Why people are the greatest asset and the biggest growth lever in any business.
• Defining a “right hire" vs. a "wrong hire” for your organization and season.
• The Alignment Model: Culture, Capacity, and Contribution.
• Shifting from filling roles to building teams
• Turning a rushed process into a structured one
• Clarity as the foundation to create alignment and accountability

Resources & Links

• Learn more at ClearAuthenticBrands.com
• Download Brand Clarity Elements at ClearAuthenticBrands.com/resources
• Mentioned business books: Traction, Good to Great, The Advantage, Start With Why

Related Episodes

• Episodes 12–18- Creating Alignment with Your People Series 
• Ep 2-  The Framework To Build A Clear Authentic Brand  
• Ep 3-  Why Clarity Is the Foundation of a Clear, Authentic Brand 

If you’ve been feeling distracted, overwhelmed, or like you’re working hard but drifting… you’re not alone. Sometimes the problem isn’t a lack of effort—it’s a lack of vision. And without a clear picture of where you’re going, it’s easy to let life (and business) quietly run you.

This episode is about slowing down long enough to ask: what am I actually building, and who am I becoming? I share the exercise that changed my life—one that helped me get honest about the gap between the life I wanted and the life I was living, and then start taking small, faithful steps toward real change.

 Episode Highlights 

• How “Beginning with the End in Mind” helped me write a clear picture of my life 
• Assessing the gap between what life looks like today and the future we want
• Realizing I was the bottleneck in my own life, which meant change was actually possible. 
• Shifting from willpower to Spirit-led change
•  The “F” framework to assess your whole life: Faith, Family, Friends, Finances, Fitness, Food, Fun, Function, Focus, Fruit, Fear. 

Scriptures Referenced

• Romans 12:2 — being transformed by the renewing of your mind
• Galatians 5:22–23 — the fruit of the Spirit
• Matthew 22:37–39 — love God and love people
• 2 Corinthians 10:5 — taking thoughts captive and making them obedient to Christ

Resources & Links

• Learn more at ClearAuthenticBrands.com
• The 7 Habits of Highly Effective People — Stephen Covey
• The Power to Change — Craig Groeschel

Related Episodes

• Ep 31- Rhythms & Habits to Find Clarity in the Chaos

The “F” Framework

Use these buckets to write what you want your life to look like, then compare it to where you are today.

1) Faith

• What does your relationship with God look like right now?
• Word, prayer, church, spiritual rhythms, presence, intimacy
• Are there routines that keep God central in your life and home?

2) Family

• Marriage connection, communication, fun, intimacy, teamwork
• Parenting: patience, presence, relationship, quality time
• Home environment: peaceful or tense? safe or stressful?

3) Friendship & Fellowship

• Do you have people who encourage you toward God and growth?
• Community, small group, social circle, relationships that are life-giving

4) Finances

• Peace or anxiety? stewardship or avoidance?
• Debt, spending habits, generosity, faith in “planting seasons”

5) Fitness

• Strength, energy, movement, health habits
• Symptoms, stress, routines, and how your body feels day-to-day

6) Food

• Fuel vs. coping, control vs. chaos
• Cooking routines, eating out, habits, emotional relationship with food

7) Fun

• Do you know what fun is for you?
• Are you enjoying life, or only working and surviving?

8) Function (Work)

• How does work impact your life right now?
• Stress, fulfillment, balance, strengths, motivation, business health

9) Focus (Calling & Kingdom Impact)

• How did God wire you? What gifts are you developing and using?
• Where do you feel alive? Where are you serving people with purpose?

10) Fruit

• Evidence of the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, gentleness, faithfulness, self-control
• Where is fruit growing—and where is it missing?

11) Fear

• What fears are shaping your decisions?
• Fear of failure, rejection, judgment, losing sec

It’s really easy to wake up one day and realize you’ve been living on autopilot.
Busy. Reactive. Pulled in a hundred directions—but never really stopping to ask, “God, what do You want for my life… my marriage… my business?”

In this episode, I share four simple rhythms that help me seek God’s will with less noise and more intention across life, marriage, and business. As a wife, mom, and entrepreneur, I’ve learned that clarity doesn’t just “show up”—I have to intentionally create space for it. 

Episode Highlights

• What I mean by “clarity” and why it’s not just a business exercise
• How a daily “clarity break” slowly reshapes your heart over time
• Why weekly Sabbath has become a non-negotiable reset for our family
• How quarterly “clarity sessions” help us step out of the grind 
• Ways fasting has helped me strip away distractions and hear God more clearly in confusing seasons
• What I call a “clarity season” and how to recognize when you’re in one

Scriptures Referenced

• “The thief comes only to steal and kill and destroy…” – John 10:10
• “Be alert and of sober mind. Your enemy the devil prowls around like a roaring lion…” – 1 Peter 5:8
• “Do not conform to the pattern of this world, but be transformed by the renewing of your mind…” – Romans 12:2
• “Yet you, Lord, are our Father. We are the clay, you are the potter; we are all the work of your hand.” – Isaiah 64:8

Resources & Links

• Learn more at ClearAuthenticBrands.com

Fear smothers hope. There are days when fear sits on your chest and tells you nothing will ever change. You can know all the “right” truths in your head and still feel swallowed by anxiety, doubt, and dread about your life, your business, and your future. This episode is for the moments when you can’t see a way out and you’re wondering if God really will come through.  It’s what it looks like to fight fear one thought, one scripture, one day at a time. 

Episode Highlights

• How fear becomes an idol and steals our hope 
• The many faces of fear in entrepreneurship: failure, rejection, success, and lack
• The night God met me with Hebrews 11:1 in one of my darkest seasons
• Practically taking fearful thoughts captive and replacing them with truth
• Why most real growth with God starts “underground” before we see fruit
• What daily, one-step-at-a-time faith looks like when you don’t see the way out

Scriptures Referenced

• Hebrews 11:1 – “Now faith is confidence in what we hope for and assurance about what we do not see.”
• 2 Timothy 1:7 – God has not given us a spirit of fear, but of power, love, and self-discipline.
• Proverbs 3:5–6 – Trust in the Lord with all your heart and lean not on your own understanding.
• Psalm 23:4 – Even though I walk through the valley of the shadow of death, I will fear no evil.
• Philippians 4:8 – Whatever is true, noble, right, pure, lovely, admirable—think about such things.
• Matthew 6:25–34 – Do not worry about tomorrow; your Father knows what you need.
• Romans 12:2 – Be transformed by the renewing of your mind.

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes

• Ep 20- Idols in Entrepreneurship and Putting God First
• Ep 21- When Your Business Becomes An Idol
• Ep 22- How Hustle Became An Idol In My Life
• Ep 23- When Control Becomes An Idol
• Ep 24- When Approval Becomes An Idol
• Ep 25- When Advice Becomes An Idol
• Ep 26- When Pride Becomes An Idol
• Ep 27- When Ambition Becomes An Idol
• Ep 28- When Money Becomes An Idol
• Ep 29- When Comfort Becomes An Idol

There’s a part of me that loves predictable: steady income, familiar routines, full calendar, known faces. But what happens when the life that looks “safe” on the outside is quietly suffocating your soul—and God loves you enough to pull you out of it?

In this episode, I share how God led me out of a job, a church, a town, and a life I’d known for 20 years—and into a season of almost zero predictability. No guaranteed paycheck, no built-in community, no clear plan… just a move to Alaska, a new business, and daily dependence on God. It’s a story about the idol of comfort, what it cost me to let go, and what God’s been rebuilding in the middle of all the uncertainty.

Episode Highlights

• How comfort and “playing it safe” quietly became an idol in my life
• Wanting to keep my stable job and start a new business instead of fully obeying
• The simple prayer for “more days like this” that God answered by uprooting our life
• Moving to Alaska with no plan, no community, and learning daily dependence on God
• Feeling like Israel at the Red Sea—tempted to go back when things got hard
• How God used a year of discomfort to reshape my habits, priorities, and trust in Him

Scriptures Referenced

• Numbers 14:1–4 – Israel wanting to go back to Egypt when the journey got hard
• Exodus 14 – Trapped between the Red Sea and the Egyptian army
• Romans 8:28 – God working all things together for the good of those who love Him
• Genesis 50:20 – What was meant for evil, God uses for good

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes

• Ep 20- Idols in Entrepreneurship and Putting God First
• Ep 21- When Your Business Becomes An Idol
• Ep 22- How Hustle Became An Idol In My Life
• Ep 23- When Control Becomes An Idol
• Ep 24- When Approval Becomes An Idol
• Ep 25- When Advice Becomes An Idol
• Ep 26- When Pride Becomes An Idol
• Ep 27- When Ambition Becomes An Idol
• Ep 28- When Money Becomes An Idol

As entrepreneurs, it’s so easy to say our hope is in God while we're actually clinging to the next project or client. 

In this episode, I share how our early years of being completely broke planted a deep scarcity mindset in me. For years I told myself, “When we’re finally stable, then I’ll be generous,” and that moment never seemed to come. God has been using this last uncertain year to completely rework how I see money, provision, and what it means to live open-handed right now, not “someday.”

Episode Highlights

• How early financial struggle planted a “never enough” mindset. 
• Why “I’ll be generous when…” kept me stuck. 
• What the widows in 1 Kings 17 and Mark 12 teach about giving from lack. 
• Trusting God as Provider vs. trusting your business model or lead-gen system.
• How God has used one of my most financially uncertain seasons to change my heart
• Choosing to become an open vessel God can pour through

Scriptures Referenced

• 1 Kings 17:7–16 – Elijah and the widow whose flour and oil did not run out.
• Mark 12:41–44 – The widow’s mite and giving “all she had to live on.”
• Romans 12:2 – Being transformed by the renewing of our mind.
• Matthew 22:37–39 – The greatest commandments: love God and love people.

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes

• Ep 20- Idols in Entrepreneurship and Putting God First
• Ep 21- When Your Business Becomes An Idol
• Ep 22- How Hustle Became An Idol In My Life
• Ep 23- When Control Becomes An Idol
• Ep 24- When Approval Becomes An Idol
• Ep 25- When Advice Becomes An Idol
• Ep 26- When Pride Becomes An Idol
• Ep 27- When Ambition Becomes An Idol

For years I chased a calling I wasn't ready to carry. I wanted to speak, to teach, to lead… but it wasn’t about loving people or pointing them to Jesus. It was about my worth, my image, my need to feel significant. Eventually God shut the doors and led me into a small, quiet life where the real work was my heart, my marriage, my parenting, and my character.

Now, as He resurrects that dream, I’m learning what it really means to build a business and a message that isn’t about my ambition, but about telling His story — even if that means looking foolish and sharing the messy, uncomfortable parts most of us would rather hide.

Episode Highlights

• How a “calling to speak” turned into chasing status, fame, and being “someone.”
• The moment I realized my heart, marriage, and parenting weren’t in a place to lead anyone.
• Choosing to bury the dream and embrace a small, quiet, faithful life for a season.
• How God began resurrecting the dream after He did deep heart work first.
• The shift from “build my platform” to “let my days tell His story, not mine.”
• Learning to integrate business + faith and be willing to look foolish if it means obeying God.

Scriptures Referenced

• 2 Samuel 6:21–22 – David’s “undignified” worship before the Lord
• Matthew 16:25 – Losing your life to find it
• Matthew 20:16 / Mark 10:31 – “The last will be first, and the first will be last”

Resources & Links

• Learn more at ClearAuthenticBrands.com
• Song mentioned: “Center” by Bethel Music 

Related Episodes

• Ep 20- Idols in Entrepreneurship and Putting God First
• Ep 21- When Your Business Becomes An Idol
• Ep 22- How Hustle Became An Idol In My Life
• Ep 23- When Control Becomes An Idol
• Ep 24- When Approval Becomes An Idol
• Ep 25- When Advice Becomes An Idol
• Ep 26- When Pride Becomes An Idol

It’s so easy to treat my résumé, experience, and past wins like they’re proof I’m “okay.” I wouldn’t have called it pride—I just thought I was competent, seasoned, the one who could walk in and fix things. But underneath that confidence was a quiet belief that I was the one holding everything together.

Then God led me into a season where all the things I’d leaned on—my role, reputation, comfort, income—were stripped away. In the unraveling, He started pressing deeper questions: What are you actually trusting in? Would you still show up if no one knew your name? Do you love people, or just the feeling of being the one with the answers? This episode is the story of how He used loss, disorientation, and a very exposed heart to confront the idol of pride and invite me back to dependence, softness, and servant-hearted leadership.

Episode Highlights

• Personal wins that fed pride and hid disconnection.
• The move that shook my security and exposed my heart.
• The painful “falls” God has used in my life to strip away self-reliance, soften a hard heart, and rebuild empathy for other people.
• What it looks like when pride leads to judgment—seeing others as projects or problems instead of people to love and serve.
• How seasons of grief, weakness, and rock bottom became the very places God gave me a new heart and a different posture in business.
• Leading with love in business without rejecting excellence. 

Scriptures Referenced

• Ezekiel 36:26 – God removing a heart of stone and giving a heart of flesh.
• Proverbs 16:18 – Pride comes before destruction, a haughty spirit before a fall.
• Matthew 22:37–39 – The greatest commandments: loving God and loving your neighbor.
• John 13:1–17 – Jesus washing the disciples’ feet and modeling servant leadership.
• John 15:1–8 – Abiding in the vine and bearing fruit through Him.
• Galatians 5:22–23 – The fruit of the Spirit.

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes

• Ep 20- Idols in Entrepreneurship and Putting God First
• Ep 21- When Your Business Becomes An Idol
• Ep 22- How Hustle Became An Idol In My Life
• Ep 23- When Control Becomes An Idol
• Ep 24- When Approval Becomes An Idol
• Ep 25- When Advice Becomes An Idol