Many marketing leaders dream of building an owned community where customers, peers, prospects and influencers gather to openly share ideas and where engagement is super high. But, this is waaaay more difficult than most marketers dream. Why? Well, Matt Heinz, founder of Heinz Marketing and moderator of the CMO Coffee Talk community, is here to unpack what he’s learned along the way.  CMO Coffee Talk has more than 3,000 members (CMO or VP-level marketers) in its Slack community, and hosts a weekly Zoom call with anywhere from 300-400 members attending. It’s a living, breathing, thriving community. Join Matt on this episode to dive into the do’s and don’ts and lessons he’s learned in building a community.