Michelle Cordeiro Grant is the Founder and CEO of Lively, one of the fastest growing startups that built its brand on the foundation of community.   Michelle launched Lively in 2016 and has since fostered a network of 100,000+ ambassadors, opened four stores, and coined "Leisurée," a new category blurring the aesthetic lines of lingerie, active and swim, focusing on the best elements of high style and ultimate comfort.  In 2019, the brand was acquired by intimates leader Wacaol for $105M. Under MIchelle's leadership, Lively has been able to reach record-breaking sales during COVID. We discuss how to build an engaged community of passionate followers to fuel your brand.