Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

Building a community rather than an audience // Abraham Shafi, CEO of IRL


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Hi friends,

Our guest today is Abraham Shafi, co-founder & CEO of IRL. IRL is your group messaging app where you can chat, create polls, post photos, and coordinate plans with your friends.

We discuss:

* Abe’s original thesis when creating IRL

* The initial pain point they wanted to solve

* How they grew in the early days

* Pivoting their strategy during COVID

* Their approach to fundraising

* How they partner with social media applications

* Web3 applications

Thanks for listening.



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Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage InvestingBy Mike Gelb