Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Building a Culture of Accountability.

• The discussion centers on establishing a "culture of GUSTO" within a business.

• Jeff and Mercer define "GUSTO" as a framework for team members to operate effectively, emphasizing self-driven action and focus.

• The framework aims to be more impactful than traditional mission or vision statements, which often become "placards on the wall".

• "GUSTO" is an acronym: Good enough to get going (G), Use the system to improve the system (U), Speed to result (S), Trust but verify (T), and Out with the trash (O).

• The hosts explain how these principles foster a proactive environment, encouraging action over perfectionism and continuous improvement.

• The episode concludes by illustrating how an AI-first approach can integrate seamlessly with these "GUSTO" principles, enhancing efficiency and removing bottlenecks.