In this episode of the BetterTech podcast, host Sophia Moshasha talks with Conor Jensen, Global Field CDO at Dataiku, about data-driven decision making. Conor discusses his journey from being a meteorologist in the Air Force to using simple math to improve inventory management in retail, and eventually leading data science initiatives in insurance. He highlights the main challenges businesses face when adopting data-driven decision making and AI technologies, including complex systems, the need for skilled staff, and the importance of cultural change. Conor offers insights on how companies can start small and involve employees to effectively integrate new technologies. They also explore how data-driven decision making has improved operations in sectors like retail and manufacturing, making businesses more efficient. This episode is an easy-to-understand guide on the benefits and challenges of using data and AI in business.