Conversion Sciences

Building a Culture of Experimentation in a Creative Business


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Barbara Caveness of Uncommon Logic tells us how she builds and manages teams that are both data-driven and creative. What job description would a marketing manager write if they wanted experimenters in their organization? I think it might go something like this. Title: Marketing Experimenter Primary job description: Making people aware of our products and […]
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Conversion SciencesBy Conversion Sciences