Elly Perets, joined as CEO of Asterra, a technology by Utilis in 2015. Previously, he founded Progressive Labs and served as the CEO, providing an innovative SAAS-based software solution for retailers worldwide.

In this conversation, Elly, and I discuss how to build a culture of innovation and prioritization, the gift of boredom, and the importance of saying no in order to say yes.

Find out more about Asterra at https://asterra.io/ and connect with Elly on LinkedIn.

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Elly also previously served as Vice President of Sales and Marketing for Pageflex Inc., a US-based company, operating from Marlborough MA, providing web-based branding, documenting compassion engines, and campaign management solutions.

He has a vast knowledge in the Theory of Constraints having served as a consultant at the Goldratt Group. Prior to that, Elly served as Vice President of Sales & Marketing for Press-sense Ltd., a web-based software management systems provider.

Elly holds a Master of Science in Engineering (M.S.E.) from the University of Pennsylvania, Philadelphia, PA, The Wharton School and the School of Engineering & Applied Science as well as a Law degree (L.L.B) and a Business degree from the Interdisciplinary Center, Herzlia, Israel.

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Interested in coaching services, check out Live for Yourself Consulting and Dr. Benjamin Ritter