Disney (https://www.thewaltdisneycompany.com/) is so much more than Mickey Mouse and the amount of data being created across this massive enterprise represents untold value.  Tapping that value in dark data in consistent way is exactly what our guest, Ken Sterling, (https://www.linkedin.com/in/ken-sterling-428860) and his Management Science and Integration team are doing inside Disney.  Learn how they've created a consulting practice inside the company and the lessons learned along the way.

This podcast was recorded at the Disney Data and Analytics Conference (https://disneydataconference.com/) in Orlando, Florida.

Music from this episode is by Andrew Belle (https://itunes.apple.com/us/artist/andrew-belle/37712246).  Please go check him out...you'll thank us!