Industrial Design Studio

[Education] Linnaeus University

[Work] IKEA, BAUX, TID Watches, MUUTO, HEM, Cappellini

With well over a decade of experience under his belt, Jonas Pettersson (co-founder of @formuswithlove) knows first hand what it’s like to lead a studio through the pit of a financial meltdown and the peak of an IKEA commission.

Before you can know success, you must first know yourself.

And, running a design studio can teach you a lot about both.

On this episode, we talk with Jonas about how he’s managed to keep the soul of his studio alive. Tune.