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Building a fintech super-app for expats
Times Internet is a global behemoth with over 550 million users. Now the company is extending its reach globally from its home base in India.
In this episode, we chat with Machine Zone alum Vivek Girotra, who is building a fintech app for the Indian diaspora: tens of millions who live in the U.S., in Europe, in Asia, and elsewhere around the world. He gets deep into psychographics and demographics as well as the nuts and bolts of mobile growth.
We chat about:
Timestamps
0:00 550 million users
2:54 What is Times Internet?
4:05 Diversifying into fintech
6:34 Psychographics for mobile growth
12:10 From gaming to fintech
15:25 Understanding your app users
18:20 Best predictor of future success
21:30 Educating mobile app users
23:54 Top 3 tips for mobile marketers in FinTech
View all episodes
By LiftoffTimes Internet is a global behemoth with over 550 million users. Now the company is extending its reach globally from its home base in India.
In this episode, we chat with Machine Zone alum Vivek Girotra, who is building a fintech app for the Indian diaspora: tens of millions who live in the U.S., in Europe, in Asia, and elsewhere around the world. He gets deep into psychographics and demographics as well as the nuts and bolts of mobile growth.
We chat about:
Timestamps
0:00 550 million users
2:54 What is Times Internet?
4:05 Diversifying into fintech
6:34 Psychographics for mobile growth
12:10 From gaming to fintech
15:25 Understanding your app users
18:20 Best predictor of future success
21:30 Educating mobile app users
23:54 Top 3 tips for mobile marketers in FinTech