Jon Lipsey is the Director of IL Media, a content creation agency which puts out major publications such as Iron Life and Men's Fitness.  Jon has spent many years as one of the top fitness media and branding experts in the UK, and has helped hundreds of fitness professionals build their brands including fitness superstar Joe Wicks. 

In this episode I ask him how he created his brand, became editor of Men's Fitness and launched the hugely successful New Body Plan. Jon's insights into branding and marketing are not to be missed and his experience speaks for itself. 

This episode will be extremely valuable for anyone who wants to connect more with an audience,  launch a product, or get in to fitness media.