For many years, the path to market leadership for software companies was viewed as creating a best of breed defined solution, cornering the market, and keeping competitors at bay for as long as possible. But as the pace of technology has accelerated, the companies that are best poised for long-term success are ones that can adapt and work in tandem with their customers to co-create adaptable modular technologies that drive revenue growth. According to Mark McDonald, a vice president and Gartner Fellow at the information technology and research advisory firm Gartner, the key to finding high-growth in an increasingly competitive technology landscape is by creating products that can sit at the center of a customer's business model, even if it means working on new solutions together. In this episode of Growth Hacks, Kunal and Katja chat with Mark about ways in which high-tech companies are moving away from defined solutions models and adopting generative approaches to unlock revenue growth for their clients, and catalyzing uber-growth for themselves in the process.
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By TCVFor many years, the path to market leadership for software companies was viewed as creating a best of breed defined solution, cornering the market, and keeping competitors at bay for as long as possible. But as the pace of technology has accelerated, the companies that are best poised for long-term success are ones that can adapt and work in tandem with their customers to co-create adaptable modular technologies that drive revenue growth. According to Mark McDonald, a vice president and Gartner Fellow at the information technology and research advisory firm Gartner, the key to finding high-growth in an increasingly competitive technology landscape is by creating products that can sit at the center of a customer's business model, even if it means working on new solutions together. In this episode of Growth Hacks, Kunal and Katja chat with Mark about ways in which high-tech companies are moving away from defined solutions models and adopting generative approaches to unlock revenue growth for their clients, and catalyzing uber-growth for themselves in the process.