Join Jordan Choo and Austin Samuelson as he shares the making of Tacos 4 Life and how they connect with people from behind the counter to beneficiaries. As a franchisor, Austin explains what needs to work in a business model for it to become an attractive franchise. After he shares the origin of the inspiration behind Tacos 4 Life, listen as Austin talks about their three-point marketing campaign, the standard they stick to when choosing the right franchisee, and how they made a franchise that worked for all their stakeholders.

In this episode, you'll learn:

• Tacos 4 Life's one-to-one model
• The more you can connect the mission to your stakeholders, the more real it becomes.
• Three things that need to work on a food franchise
• Austin Samuelson – on word of mouth, creating stories, and utilizing apps
• Know who the right franchisee is
• And so much more!