In this episode of the Lifelong Customer Podcast, host Brad Hammond sits down with Diego Sampaio, CEO of Globalfy, to delve into the journey of building a global business that assists founders outside the U.S. in incorporating and managing their businesses in the country. Diego shares his story of being an intrapreneur since a young age and his decision to establish a company in the US to sell services to other countries. However, this initial venture faced challenges, leading to the birth of Globalfy.

From their early days, Globalfy focused on providing valuable content and guidance to foreign entrepreneurs looking to set up businesses in the US. Diego reveals how this content-driven approach, including blog articles and videos, helped them attract and retain customers. They also emphasize the importance of understanding their ideal customer profile and delivering continuous value to encourage referrals and affiliate partnerships.

The discussion further explores the pivotal decision to pivot from a service provider to a technology platform, enabling Globalfy's accelerated growth. Diego shares lessons learned, including the significance of developing oneself as a CEO to lead the team effectively.

Tune in to gain valuable insights into building a global business, leveraging content marketing, and embracing strategic pivots to succeed in today's interconnected world.