On the Record...Online

Building a Global PR Firm with Weber Shandwick Founder Larry Weber


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Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business.  This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the…
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On the Record...OnlineBy Eric Schwartzman