Welcome to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast. Today I speak with Laura Barnes, PR and communications lead at Wipro.

From launching Mimecast's “Fishy Business” podcast with zero budget to creating a ripple effect in cybersecurity discussions—Laura proved that with trust and a strategic approach, success isn't always in the numbers.

We discuss: 

• Launching the "Fishy Business" podcast with no budget
• Creating engaging and Impactful podcast content
• Using the lack of a promotion budget for organic reach
• Utilising extensive research for high-quality episodes
• Measuring Success for B2B Podcasts