Data inefficiencies continue to plague organizations. Inaccurate, stale and missing data have made companies lose as high as 30% of their [annual revenue.

Clean, reliable and trustworthy data is the key to making GTM efforts successful. The significance of clean & unified data increases even more as organizations scale and add more tools to their revenue tech stack.

But how can RevOps teams carry out this critical system audit?

This episode discusses data integrity and its significance in running a tight GTM ship.

We have Asia Corbett, Senior Revenue Operations Manager at Bread Financial to guide us through this topic. She is one of the top leaders in the Revenue operations space and has helped several RevOps teams break data silos and run predictable and repeatable revenue engines.

Let's hear it from her!

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