Episode 9: Building a Heart-Led Funeral Business

Starting a funeral business isn’t just about logistics, paperwork, or financial systems — it’s about creating something meaningful, ethical, and sustainable from the ground up.

In this episode of The Funeral Fix Podcast, Oliver Thomson and Yaz Trollope explore what it truly means to run a heart-led funeral business that balances professionalism with compassion. Drawing from Modules 9 and 10 of The Funeral Fix Funeral Director Course, they unpack how to build a strong business foundation, price with transparency, and connect with your community through authentic, ethical marketing.

Whether you’re just starting out or looking to refine your practice, this conversation will help you align your business with your values and serve families with integrity.

In this episode, we cover:

• Setting up your business legally and ethically
• Pricing with transparency and meeting new disclosure laws
• Working with prepaid funeral partners safely and professionally
• Building a values-led brand that attracts the right families
• Marketing ethically and communicating with sensitivity
• Maintaining balance and sustainability as you grow

If you’re ready to create a business that’s not just profitable but purposeful, this episode is your guide to building something that lasts — with heart at the centre.

Produced by: Oscar McCrann
Hosts: Oliver Thomson & Yaz Trollope
Podcast: The Funeral Fix

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