Growth Gurus

Building a High-Impact RevOps Engine for Sustainable Growth with Cassandra Anderson

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Episode Overview

In this compelling episode of Growth Gurus, host Barnes-Lam sits down with Cassandra Anderson, Vice President of Revenue Operations at DRIPS—a pioneer in conversational outreach powered by SMS, voice, and AI. Cassandra brings an integrator’s mindset to RevOps, aligning sales, marketing, and customer success under a unified revenue engine that drives impact without the noise.

With wisdom drawn from years of leadership across IT, sales, and strategy, Cassandra shares hard-earned lessons on data ethics, building authentic demand in crowded markets, and fostering collaboration through curiosity and service. Whether you’re a seasoned executive or just learning the ropes of RevOps, this episode is a roadmap for operational excellence and people-first growth.

 


What You’ll Learn

  • RevOps as a Strategic Enabler: Cassandra’s unorthodox North Star—removing obstacles in the way of value creation, not just sales.
  • Busting Myths About RevOps: Why it’s more than tech stacks and dashboards—and how to position it as a critical voice in executive strategy.
  • Building Demand in a Noisy Market: Why asking the right question cuts through the noise better than shouting louder.
  • The Role of Data Ethics in Decision Making: Learn why clean interpretation beats complex dashboards—and how fact over feelings drives real action.
  • Aligning Teams with Shared KPIs: Cassandra’s approach to creating pipeline-focused unity across marketing, sales, and customer success.
  • DRIPS in Action: How their AI-powered outreach achieved 20%+ survey completion in healthcare—10x industry benchmarks.
  • Automation vs. Personalization: How to strike the right balance using tools like ZoomInfo Copilot and NLP-driven intent recognition.
  • Leadership Through Service: Insights from Cassandra’s involvement in Rev Genius, ZoomInfo Champions, and public health NGOs.
  • The Infinite Game: Why legacy, learning, and generosity are at the heart of Cassandra’s leadership philosophy.
  • Top Career Tips: Boldness, curiosity, and collective success as the pillars of long-term achievement.

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    Guest Bio: Cassa Anderson

    Cassandra Anderson is the VP of Revenue Operations at DRIPS, a company redefining outreach by enabling brands to engage consumers via human-like, intent-aware conversations through text, voice, and AI. A former technical leader turned RevOps strategist, Cassandra excels at aligning go-to-market functions and building scalable systems rooted in data, empathy, and sustainable impact.

    Beyond DRIPS, Cassandra is a mentor, thought leader, and active contributor to communities like Rev Genius and ZoomInfo Champions. She serves on the boards of HEAL International and her local middle school’s boosters club, championing both global and grassroots health initiatives. Her motto? “Together we win.”

     

    Connect with Cassa Anderson
    LinkedIn: https://www.linkedin.com/in/thecassandraexperience/ 

     

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    Growth GurusBy Barnes Lam