The Remote CMO

Building a High-Performance Remote Marketing Team: Lessons from Bluecore

Listen Later

In this episode of The Remote CMO, Jason Grunberg, Chief Marketing Officer of Bluecore, shares his experiences in leading a remote marketing team at a company specializing in retail marketing automation. Jason discusses how Bluecore has adapted its strategies to drive e-commerce success, the importance of personalization in marketing, and the challenges and opportunities presented by leading a remote team in a rapidly evolving industry.

Key Topics Discussed

  • The role of personalization in scaling marketing efforts for e-commerce brands.
  • Strategies for building and managing a high-performance remote marketing team.
  • How Bluecore approaches the challenges of maintaining customer engagement in a remote-first world.
  • The importance of aligning marketing efforts with data-driven insights to optimize performance.
  • Lessons learned from scaling a remote team in a fast-paced industry.
  • The impact of remote work on Bluecore’s ability to innovate and adapt to market trends.
  • Best practices for fostering collaboration and creativity within a geographically dispersed team.

    •  

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Remote CMOBy The Global Talent Co.