Minimum advertised price. It’s not something we talk about often, but it can be a sticking point for B2C brands and retailers alike.

By setting a minimum price for your product, it’s one way that small brands can maintain their value when selling through an online marketplace like Amazon. But MAP policy is just one of the many ways you can build a high-value brand, according to George Mikhail, the Co-Founder and President of DYODE, an ecommerce consultancy.

Brought to you by Zaius, the B2C CRM.