If you have to build a keynote presentation, or any presentation for a large audience, what are the key areas to focus on? Here’s some tips on story-telling and audience engagement.

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SHOW NOTES:

BUILDING THE OVERALL STORY

• Think of your presentation as a story. It can be hero/villian, preacher approach (tell, tell, tell), an analogy, partially educational. Lots of different approaches work. 
• Put yourself in the audience’s shoes. Who are they? Would they want to hear your story?
• What does the audience get out of your talk? 

THE KEY AREAS TO FOCUS ON

• Are you bringing the right level of energy for the room? Are you educating, or motivating, or introducing new ideas?
• Are you bringing empathy for your audience, or are you trying to portray confidence/leadership?
• Are you at the right level for the audience? Technical vs. Business. Prior knowledge required? What about a mixed audience?
• How are you interacting with the audience? Do they provide any feedback (raising hands, laughing at jokes, applause, etc.)?
• Plan for 2-3 minutes per slide. Try not to waste any slides. 
• If you’re introducing new ideas, don’t make people listen AND read at the same time. Keep the visual simple and easy to view. 
• “Sell” the important parts. Emphasize them. Alter the pace to ensure people get it. 
• Use data (stats, graphs, charts) that make concepts easier to understand, or better emphasized.
• Use comparisons - especially with new ideas. 
• Demonstrations can be valuable, but make sure it’s at the right level for the audience - and that it works (pre-recorded is an option)

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