Untamed

Building a Lash Business in a Small Town with Breanna Toines

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In this episode, AnneMarie talks with Breanna Toines, Co-founder of Fabulash Faces in Neosho Missouri. A very young Breanna went into business with her mom doing lashes when there were no other aesthetic beauty service businesses in town. Years later, there is a booming community of beauty services in their area, and Breanna has become a niche specialist in “natural” lashes. You’ll hear what it was like to open a business with family in a small town, the bumps in the road along the way, the emergence of social media as a platform for business promotion, and Breanna’s advice for others considering starting something in their area.

The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com

Expect to hear:

  • Welcome and a little bit about Breanna’s background and path to lashes
  • Going into business with mom - a great partnership in this case
  • Overcoming the conflicts of working with family- setting boundaries
  • Starting a business in a town where there are no other aesthetic businesses- Breanna and her mom paved the way!
  • Marketing -  A website is crucial, reviews are a close second, and social media - what didn’t work - a local billboard
  • Goals in the next 3-5 years - bringing on staff, mom retiring, going solo?
  • Tips - Find a niche/unique segment of the industry in your area - Breanna specializes in “natural” looking lashes - focused on a balanced, enhancing look

    • Connect with Breanna:

    Fabulash Faces on Instagram

    Fabulash Faces on Facebook

    Fabulash Website

    Connect with Cheryl and AnneMarie:

    Cheryl's Instagram

    AnneMarie's Instagram

    Cheryl Peng LinkedIn

    AnneMarie Lorenzini LinkedIn

    Untamed Artistry Website

    ...more
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    UntamedBy Cheryl Peng - Untamed Artistry Inc.
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